5 Sections
23 Lessons
10 Weeks
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Introduction to Lobbying and Why It Matters
3
1.1
What is Lobbying and Why Do We Lobby?
1.3
Understanding Power in Advocacy
1.4
Overcoming Myths About Lobbying
Power Mapping, Coalitions, and Strategy Development
6
2.1
Identifying Allies and Opponents
2.2
Engaging Unlikely Allies
2.3
Expanding Your Influence Through Coalition Building
2.4
Crafting a Lobbying Strategy
2.5
Anticipating and Navigating Opposition
2.6
Data-Driven Advocacy
The Mechanics of a Lobby Visit
5
3.1
The Lobby Visit Structure
3.3
Managing Different Types of Lobby Meetings
3.5
Managing Anxiety While Lobbying
3.6
Handling Difficult Conversations
3.7
Following Up and Holding Legislators Accountable
Advanced Lobbying Techniques
6
4.1
Tailoring Your Visit
4.3
Using Media to Amplify Your Message
4.4
Leveraging Digital Platforms for Lobbying
4.5
Writing and Delivering Testimonies
4.6
Building Long-Term Relationships with Legislators
4.7
Opposition Research
Community Mobilization and Grassroots Lobbying
3
5.1
Building and Leading Volunteer Lobbyist Teams
5.2
Organizing Public Comment Campaigns
5.3
Mobilizing for Mass Advocacy Days
Lobby Like a Pro: How to Make Friends and Influence Policy
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